One of the most unique cycling events that has ever graced the world (or Malaysia at least) is back once again. The appeal of riding on a fully closed highway at night is still there as the annual Lekas Ride is one of the best cycling experiences you can ever take part in. It is so popular that every year, cyclists from 25 countries travel to Malaysia to be part of it.
Set to take place on the 27th of July, the RHB Lekas Highway Ride 2019 has lost Shimano South East Asia as one of their partners for this year but definitely not its appeal. This will be the 6th year running that the cycling event is being held and RHB Bank’s 4th year as one of the major partners. Working hand in hand with IJM Corporation Berhad - who are the owners of Lekas Highway - the highly sought after ride is bound to be just as big as or even better than previous years.
According to IJM CEO and Managing Director Dato’ Soam Heng Choon, the revenue lost from closing down the highway for the cycling event is a marginal loss, especially compared to the many happy faces the company will see at this event.
“By shutting a stretch of the roads to cars we are set to lose around RM1.5 million in revenue, but we will take that on the chin as we really love providing cyclists with one of the best events the cycling world has ever seen."
"On top of the loss of revenue from temporarily shutting the highway, we will also further spend some funds to make sure the roads and lighting are at their best so that the participants can have the best experience possible."
"There are not many cycling events where you can take your time and cruise around on a fully closed highway from 5pm – 3am, and we are proud that we are able to provide this,” said the charismatic CEO.
The Platinum partner for this Cycling event, RHB Banking Group are also fully committed to providing this wonderful cycling experience. CEO Datuk Khairussaleh Ramli, who can be regularly seen on a bicycle has somewhat created a cycling ecosystem for RHB customers so that they can prepare for the ride and have a good time on the night.
“This will be our 4th year as partners of this amazing cycling event and year by year we have learned what it takes to make the event better, and also help our customers prepare for it. As part of our Health and Wellness Ecosystem, we have partnered with more than 15 merchants to offer participants and our customers promotional deals at cycling and healthy living-related stores. Those holding RHB credit or debit cards will now be able to enjoy discounts of up to 20 percent at selected outlets,” said Ramli.
Online registration is now open and will close on the 19th of May 2019. Early bird registration closes on the 7th of April 2019. Participants can register at www.lekashighwayride.my. Participants will receive an event Jersey/t-shirt, a goodie bag and personalised bib number, a timing chip, a finisher medal and an e-certificate as well as refreshments.
The routes have not been changed and will be similar to last year’s. After all, why fix something if it is not broken, aye?
On a side note, RHB Langkawi - which will be taking place this weekend - is already in full gear and we wish the participants all the best. Did you know that RHB Langkawi was nearly RHB Siem Reap instead? According to Norazzah Sulaiman, RHB’s Group Chief Communications Officer, the plan was to actually host another RHB ride in an ASEAN country.
She told Cycling Plus Malaysia, they tried their hardest to hold the event there but certain issues arose in Cambodia that were not easily overcome. They were even willing to better the roads of the proposed cycling route but it was all too much to do, and time was running out. Nevertheless, RHB is still trying to host a cycling event in an ASEAN country and we should definitely keep a look out for it in the near future.